the other day, my youngest son came out of school enthusiastically. They had just discussed the subject of fire and he excitedly told me that he now knows how to behave in the event of a fire.

I asked him: “And how do you behave? With this typical “children’s look” (daddy, don’t you know that?) he answered proudly: “You call 112 and say the 6 W questions”. “Which 6 W questions?” “Who calls? Where did it happen? What happened? How (in German there would be an extra W at the beginning of the word wieviele)many wounded/ill are there? What injuries/illnesses and then wait?” “What do you mean, wait?” “You have to wait if the other one has any more questions and then you can hang up!”

So far so good. Admittedly, I didn’t know any more and the sixth question is probably not a real question. But it reminded me of an innovation method that is as simple as it is effective: the 6-W method. It works just like the 6-W questions in the event of a fire.

First collect as much knowledge as possible about a topic, a question, a problem, a task. Write down this knowledge and make it clearly visible, e.g. with moderation cards on pin boards.
And now ask the 6-W questions:
– How?

Be creative. Who can mean: Who will use the product? Or who will produce it? Or who will buy it? Or who will sell it? Who will program it? Or … Or … Or…

What can be a question about what the customer will use, what you already know about it, what has been tried, etc.?

The main thing is that you ask questions. Many questions, the answers come by themselves!

Try it out!