About Armin Schobloch

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So far Armin Schobloch has created 27 blog entries.

Debunking myths: “Brainstorming does not work in a team”

2020-01-31T11:38:01+01:00January 31st, 2020|Innovationmyths|

Myth: Brainstorming is outdated and slows down ideas in a team Again and again this myth is haunting the net. The method of brainstorming, developed by Alex Osborne more than 80 years ago, is bullied and hunted through the village as a creative method that only makes things worse. The main arguments against brainstorming: Quick [...]

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The meaning of writing it down or how I learned only after 30 years why “Write it down” is so important

2020-01-20T12:05:11+01:00January 16th, 2020|Thoughts on Ideas, What drives me|

Let me tell you a little story. More than 30 years ago I went to the USA and participated in the cultural and educational program Up With People. With more than 120 young adults from 17 nations, I was able to spend a year in more than 90 cities in North America and Oceania where [...]

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A million ways to kill ideas

2020-01-20T12:05:11+01:00November 27th, 2019|From the innovation sewing box|

How to get rid of ideas forever! You want to systematically destroy ideas? Are you planning to extinguish creativity in your company, in your colleagues, in the whole universe of ideas? If so I have the perfect advise for you: put on an arsenal of really effective killer phrases and you will see that [...]

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My favorite methods – Today: brainstorming

2020-01-20T12:05:11+01:00November 18th, 2019|My favorite methods|

Brainstorming - conceived a long time ago and much criticized since then Short overlook: Brainstorming is a creativity technique developed in the late 1930s by Alex Osborne, founder of the famous advertising agency BBDO (formerly BDO). In a brainstorming session, the participants are supposed to spontaneously express ideas that are made visible (usually on moderation [...]

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From the innovation sewing box – In one hour to the analysis of the innovation culture

2020-01-20T12:05:11+01:00November 4th, 2019|From the innovation sewing box|

Suppose you have to do the following: A company wants a lightning check from you on the status quo of your innovation culture. You have a room with many materials at your disposal, including a beamer, and a team of five employees from different departments. The tough point: You only have one hour including a [...]

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